Headline Analyzer
Score a blog title, email subject line or social post out of 100 on length, word choice, numbers, structure, clarity and readability, with a specific suggestion for each weak spot. It’s a heuristic guide based on common copywriting patterns, not a prediction of rankings or clicks.
Analyze a headline
Scored on your device as you type. Works for blog titles, email subject lines and social posts.
Score
Type or paste a headline to see its score and suggestions.
This score is a heuristic guide based on common copywriting patterns. It doesn't predict search rankings or click-through rates, so use it to spot things to try, then trust your audience and your own testing.
How the Headline Analyzer Works
Type or paste a headline
It is scored on your device as you type, with no AI model and no network requests, so the same headline always gets the same score. The tool also detects the headline type: how-to (“How to …”), list (opens with a number, like “7 Ways …” or “Top 5 …”), question (ends with a question mark, or opens with words like “What is”), or general.
Each factor earns points
There are eight factors, worth these maximum points: character length 15, word count 10, power words 15, emotional words 15, numbers 10, headline type 10, clarity 10, readability 15. Character length earns full points from 40 to 60 characters (an emoji counts as one), and word count from 6 to 12 words, with points tapering off either side. Power and emotional words are matched against word lists: one earns 70% of the points, two earn full points, and 4 or more drop back to 70% because they can read as hype. A numeral earns full number points and a number written as a word earns 60%. How-to, list and question headlines earn full type points and general ones 40%.
Clarity and readability
Clarity looks at the share of words that are on a list of everyday English words. Between 25% and 65% earns full points: fewer suggests jargon, more suggests the headline has few specific words. Readability uses the Flesch reading-ease formula on the headline as one sentence, so shorter words with fewer syllables score higher, with full points at 60 or above. A headline in all caps keeps only 50% of its readability points.
Read the score and suggestions
The overall score is the points earned out of the points available, scaled to 100: 75 or more is Strong, 50 to 74 is Fair, and below 50 is Needs work. For example, “7 Simple Ways to Write Headlines People Actually Read” scores 85, losing points only on emotional words (0 of 15). Every factor that falls short shows what to change, such as “Add a number” or shortening to 60 characters so the headline is less likely to be truncated in search results.
Frequently Asked Questions
Will a higher score get my headline more clicks or better rankings?
Not necessarily, and the tool doesn’t claim it will. The score is a heuristic guide that checks a headline against common copywriting patterns, such as a clear length, a specific number and plain words. It has not been trained on or tested against search rankings or click-through data, and it can’t know your audience, topic or competition. Use it to catch weak spots and generate ideas, then judge results with your own data, such as A/B tests of email subject lines or Search Console click-through rates.
How is the headline score calculated?
Eight factors each earn points up to a fixed maximum: character length 15, word count 10, power words 15, emotional words 15, numbers 10, headline type 10, clarity 10, readability 15. The overall score is the points earned divided by the points available, times 100. Every factor shows its points and what was measured, so you can see exactly where the score comes from. The scoring is plain rules, not AI, so the same headline always gets the same score.
What are power words and emotional words?
Power words are words copywriters often use to signal value, ease, urgency or curiosity, such as “proven”, “simple” or “secret”. Emotional words name or provoke a feeling, such as “stunning”, “painful” or “inspiring”. The tool matches your headline against lists of both, including simple plurals and short phrases like “case study”. The lists reflect common practice rather than measured results, and stuffing a headline with them lowers the score.
Does it work for headlines in other languages?
Partly. The word lists and the readability formula are English, so headlines in other languages written in the Latin alphabet, such as Spanish or French, will usually score lower on power words, emotional words, clarity and readability than they deserve. For headlines mainly in other scripts, such as Japanese, Russian or Arabic, those four checks are skipped and the score is based on length, word count, numbers and headline type, scaled to 100.
Is my headline sent or saved anywhere?
No. The analysis runs entirely in your browser. Your headline isn’t sent to a server or an AI service, saved to storage or cookies, or put in the page address, and the tool is masked from session recording, so unpublished headlines stay private.